• Details
Press Release

Wolfsburg, 20 December 2017

Volkswagen presents intelligent assistance systems

  • "Kids dreams" focuses on safety

"Kids dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users – including those not sitting in the car – in the development of its vehicles. The film underlines the fact that intelligent assistance systems such as those of the Golf significantly improve road safety and prevent accidents. The systems help the driver master critical situations very well or even avoid them completely.

Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "The Golf features one of the most innovative, comprehensive and effective packages of driver assistance systems – and is therefore one of the safest vehicles on the market."

In the spot "Kids dreams", Volkswagen initially lets vehicles of other manufacturers take the stage –in contrast with normal practice. These models are presented as children's dream cars which make the kids forget everything else around them when they see them. This is where the Golf comes into its own. Thanks to the city emergency brake function of the "Front Assist" ambient traffic monitoring system, it brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by. In "Kids dreams", Volkswagen appeals to a basic human need – the need for safety.

The creative agency responsible for "Kids dreams" is Grabarz & Partner.




Volkswagen Communications
Christine Kuhlmeyer
Spokesperson Sales and Marketing
Phone: +49 5361 9-83699

Available assets

Press Release
PDF (0.17 MB)
Add Download

More on this topic

Basket (0)
The basket contains no entries.